Anti-hipster, anti-travel, anti-life

Don’t fall for lazy cultural “analysis” – it stands in the way of reaching anything like the right answer. For you, your company, your country. For anything.

Gen Z: Getting the best, young talent

Gen Z – people born 1996 to 2010 – are your future staff and future leaders. We’re just starting to hit the jobs market. Many companies don’t have a strategy for attracting, understanding and retaining us.

Don’t wait, get ahead.

Gen Z: a brave transatlantic voyage

Many companies are playing catch-up on how to recruit and retain Generation Z (you know, people born between 1996 and 2010). Many are scrambling to get a handle on the new world order for US-UK relations and perceptions.

Enter the (Young) Braves strategic, transatlantic co-lab.

The Workplace Millennial 2.2

WM 2.2: Rock & a hard place is the second in a series on understanding younger employees’ confidence levels, how to boost them, retain people and improve performance

The Workplace Millennial 2.1

WM 2.1: Impostor is the first in a series on understanding younger employees’ confidence levels, how to boost them, retain people and improve performance

The Workplace Millennial 1.1

WM 1.1: Working hard explores and debunks the myth that millennials would rather avoid hard work and prioritise their free time more than older generations of employees

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