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Brand

Seeing Language

Brand: the Achilles Heel of Marketing. We’re not exaggerating. There’s proof. Within marketing, branding has failed and left behind copycat work with a distinct lack of, well, distinctiveness.

Brand

Brave Masterclass in CSR

Getting CSR right is brand strategic and boosts your bottom line, as well as linking your business to the community and being the right thing to do. Getting it right is also not as easy as it sounds.

Uncategorised

Millennial retention

Many companies seem to be having a full-scale freak-out as they realise that their Generation X-run business doesn’t engage so-called millennial employees. If you’re not freaking out, perhaps you should be?

Brand

Find Your Brexit Brand Bounce

There is opportunity for brands among all the doom and gloom over Brexit. Honestly. No, no, no, don’t go away: we know there are loads of people churning out “thinking” about this issue but with no suggestions about what you can do.

Forget them – check out our creative ideas for what you can actually do to build a Brexit Brand Bounce.